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The Promotion of Education : A Critical Cultural Social Marketing Approach / by Valerie Harwood, Nyssa Murray
| 資料タイプ | 電子ブック |
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| 版 | 1st ed. 2019. |
| 出版者 | (Cham : Springer International Publishing : Imprint: Palgrave Macmillan) |
| 出版年 | 2019 |
| 大きさ | XVII, 310 p. 14 illus., 13 illus. in color : online resource |
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| 一般注記 | Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education HTTP:URL=https://doi.org/10.1007/978-3-030-25300-4 |
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| 著者標目 | *Harwood, Valerie author Murray, Nyssa author SpringerLink (Online service) |
| 件 名 | LCSH:Education LCSH:Educational sociology LCSH:Education, Higher LCSH:Consumer behavior FREE:Education FREE:Sociology of Education FREE:Higher Education FREE:Consumer Behavior |
| 分 類 | LCC:L1-991 DC23:370 |
| 書誌ID | EB16356299 |
| ISBN | 9783030253004 |