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RT Book, Whole SR Electronic DC OPAC T1 The Marketisation of Higher Education : Concepts, Cases, and Criticisms / edited by John D. Branch, Bryan Christiansen T2 Marketing and Communication in Higher Education. ISSN:29464609 A1 Branch, John D A1 Christiansen, Bryan A1 SpringerLink (Online service) YR 2021 FD 2021 SP XIV, 466 p. 24 illus., 21 illus. in color K1 Education, Higher K1 Education and state K1 Education -- Economic aspects K1 School management and organization K1 School administration K1 Higher Education K1 Educational Policy and Politics K1 Education Economics K1 Organization and Leadership ED 1st ed. 2021. PB Springer International Publishing : Imprint: Palgrave Macmillan PP Cham SN 9783030674410 LA English (英語) CL LCC:LB2300-2799.3 CL DC23:378 NO 1. Introduction -- 2. The Marketisation of Higher Education: Antecedents, Processes, and Outcomes -- 3. Emerging Ideas of 'New Governance' in Higher Education -- 4. E-Learning and the Marketisation of Higher Education -- 5. The Place of University Social Responsibility in the Marketisation of Higher Education -- 6. Avoiding Marketisation: An Exploration of Universities' Social Responsibility in Mexico -- 7. Managing Diversity Through Internationalisation: The Study in Turkey Initiative -- 8. Promoting the Russian Higher Education System in Global Hyper-Competition -- 9. Shift to Market Orientation? The Changing Trend of Higher Education Sector in India -- 10. The Digital Transformation of the Commercial Area of a Peruvian Business School -- 11. Gaming the Rankings: Richard Freeland and the Dramatic Rise of Northeastern University -- 12. Gender and the Marketisation of Higher Education: A Nordic Tale -- 13. The Determinants of International Student Mobility in United Kingdom Higher Education -- 14. English Medium Instruction as a Vehicle for Language Teaching or a Product of Marketing? -- 15. Service Quality in Higher Education: Where Are We and Where to Go? -- 16. Understanding How the Marketisation of Higher Education Contributes to Increased Income Inequality and Decreased Social Mobility. - 17. The Footballisation of European Higher Education: Different Fields, Similar Games -- 18. Neoliberal Higher Education and Its Discontents NO This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market NO HTTP:URL=https://doi.org/10.1007/978-3-030-67441-0 NO 書誌ID=EB16354914; LK [E Book]https://doi.org/10.1007/978-3-030-67441-0 OL 30